Alto vs LettingGuru
Alto is a strong CRM, but LettingGuru goes further with financial management, AI, and dedicated apps for landlords, tenants, and contractors.
Looking for a Alto alternative?
Alto (by Zoopla) is a cloud-based estate agency CRM focused on sales and lettings workflows. It provides CRM functionality, applicant matching, and portal integration through the Zoopla ecosystem.
Feature Comparison
See how LettingGuru and Alto stack up across the features that matter most to UK letting agents.
| Feature | LettingGuru | Alto |
|---|---|---|
| Property Management | Yes | Yes |
| Tenant Onboarding | Yes | Limited |
| Digital Referencing | Yes | Via partner |
| AML Compliance | Yes | Via partner |
| Maintenance Workflow | Yes | Limited |
| Financial Management | Yes | Limited |
| Xero Integration | Yes | Via partner |
| AI Features | Yes | No |
| Mobile Apps (Landlord/Tenant/Contractor) | Yes | No |
| Contract Management | Yes | Limited |
| Compliance Tracking | Yes | Limited |
| Multi-Branch Support | Yes | Yes |
| Task Management | Yes | Limited |
| Reports & Analytics | Yes | Yes |
| Guided Inspections | Yes | No |
What LettingGuru offers
- Full financial management with rent ledger, statements, and NRL tax
- AI features for property descriptions, maintenance triage, and messaging
- Dedicated mobile apps for landlords, tenants, and contractors
- Complete maintenance workflow — not just basic job logging
- Built-in referencing and AML — no partner integrations needed
- Guided inspections with room-by-room photo comparison
Where Alto falls short
- CRM-focused — financial management is limited to basic functionality
- No AI features for automation or content generation
- No dedicated mobile apps for landlords, tenants, or contractors
- Referencing and AML require partner integrations at extra cost
- Maintenance is basic job logging, not a full workflow
- No guided inspection capability
The Bottom Line
Alto by Zoopla is a capable estate agency CRM with strong portal integration and applicant matching. Its connection to the Zoopla ecosystem is a genuine advantage for agents who rely heavily on portal listings and want a unified workflow.
However, Alto is fundamentally a CRM, not a complete property management platform. Financial management is limited, there are no dedicated mobile apps for landlords or tenants, and features like referencing and AML checks require partner integrations at additional cost. If you need comprehensive letting agency tools, Alto will require supplementary software.
LettingGuru provides everything Alto offers in CRM functionality, plus comprehensive financial management, AI features, guided inspections, and mobile apps for every stakeholder. For agents who want a single platform that handles the entire lettings lifecycle, LettingGuru is the more complete choice.
Frequently Asked Questions
Common questions about switching from Alto to LettingGuru.
Is LettingGuru a good alternative to Alto?
Yes. LettingGuru provides all the core functionality of Alto plus additional features like AI-powered automation, guided inspections, dedicated mobile apps, and comprehensive financial management. Many agents switch to LettingGuru to consolidate their tech stack into a single platform.
Can I migrate my data from Alto to LettingGuru?
Absolutely. LettingGuru supports CSV import for properties, tenants, landlords, and financial data. Our onboarding team will help you plan and execute the migration so you can be up and running quickly with minimal disruption to your daily operations.
How long does it take to switch from Alto to LettingGuru?
Most agencies are fully operational on LettingGuru within one to two weeks. The intuitive interface means your team can start using the core features on day one, with more advanced workflows being adopted over the following days. Our support team is available throughout the transition.
Does LettingGuru offer a free trial or demo?
Yes. We offer a personalised demo where we walk you through the platform using your specific workflows and requirements. This gives you a clear picture of how LettingGuru fits your agency before you commit. Book a demo through our website to get started.
Ready to switch?
See how LettingGuru compares to Alto with a personalised demo tailored to your agency.